Creativity and stats in one
The marketing machine
Marketing plays an important role here at Mark Holt & Co alongside the professional accountants and tax experts. The marketing team provides an effective approach using a mixture of traditional and digital channels and creatives to ensure a message gets across to the right audience whilst ensuring it is aligned to the businesses branding and tone of voice.
The audience can be clients, prospects, contacts, the market place and not forgetting the team.
No two days are the same. You get involved in all areas of the business: tax, audit, accounting, projects as well as recruitment and events.
In a day you could be writing a piece of content for a service we provide, plan, develop and launch a social media marketing campaign, analyse data from channels and researching into a potential new client.
As they saying goes “a picture says a thousand words” so here is an overview of what the marketing team do here at Mark Holt & Co.
The team
Emma Stoneman
Marketing Executive
“Every day for me is different and I absolutely love that as having a varied and diverse workload is exactly what I wanted when I took the role of Marketing Executive. I have the luxury of being creative whilst getting involved with lots of different areas within the business and I particularly like how I get to speak and work with lots of people in the team including the directors. I get to see a simple vision on paper go from a draft to sign off and into a full campaign that we can run and oversee which is fantastic to be a part of. Becki and I are able to bounce ideas off of each other finding ways to grow the business whilst bringing our creativity into everything we do and I can feel my confidence building as I develop my knowledge on the firm. I have also loved growing our social media platforms and working on new content ideas with the aim to growing our awareness across all the platforms.
My role at Mark Holt & Co has enabled me to grow my skills extensively and as my responsibilities keep increasing I am excited to see how my career here will evolve especially as marketing is forever developing and changing as time goes on.”
Rebecca Fry
Marketing and Communications Manager
“The most exciting aspect for me is that there is no limit to what you can do. The marketing function is small but mighty. You get involved in every aspect of marketing. From branding to collateral and campaigns to events. We collaboratively work together, as well as with all the teams and functions across the business.
Working for a business who has ambitions, wants to try new things and aims to be ahead is what attracted me to Mark Holt & Co.”